Although there is a broad acceptance of the idea that ‘people buy people’, this still does not always translate into the approach organisations and teams make towards the process of pitching for new business. Across a broad spectrum of industries, I have noticed a tendency for there to be a disproportionate amount of time spent on the pitching document, book or slide pack – all important components but not the whole story.

Pitching training incorporating learning some of the key psychological triggers that get the potential client hooked can create a real ‘edge’.

I have personal experience of working on over 50 competitive pitches and although there is no magic formula (such as ‘refuse to lose!’) which can answer every challenge, there are ways of approaching this process which can ensure a much higher success rate.

How does pitching training work?

It will start with a meeting between me or one of my associates and the pitching team. We will collectively work out a strategy and timetable taking into account any relevant time or budgetary constraints. This will be followed by preparation of the approach – who is talking about what, are the roles on the team really clear, what are the possibly hurdles to getting the potential client over the finishing line – cost, long standing relationship with another supplier etc.?

What will be covered?

  • Individual impact coaching for team members
  • Clarifying of implicit and explicit messages
  • Best use of Powerpoint for maximum effect
  • Structured practice and rehearsal
  • Effective use of other materials e.g. diagrams, flipcharts, overheads, objects, video inserts
  • Detailed examination of the target organisations values, concerns and objectives
  • Best use of the space available, whether on the client’s premises or those of the pitching team

How long does it take?

This depends entirely on the size of the team, the importance of the pitch and the existing time frame. Please contact us for a detailed quote.

How much does it cost?

Please Contact Us to discuss your specific needs and your personalised quote.

My fellow directors and I at HWM-Water Ltd have worked with Chris Bramwell Associates for over 10 years.

Initially Chris and his team helped with our presentation styles giving us the tools and tips to present with confidence, but as we have developed we now use Chris to help us to clarify our strategy and then consider how best to communicate it.

I start out sharing our thoughts on where the business is going, what we are doing, and the key points that I want to make to internal and external shareholders.

Chris helps me think more clearly about our strategy, helps me prepare a clear, concise and consistent message, and then to deliver it in a way which is authentic for me and my audience.

Rob Fish, CEO, Halma Water Management